Saturday, March 03, 2007

FIFA exaggerated World Cup viewership figures

Remember how I lashed out at a Times of India editorial last year that claimed 32 billion people watched the 2006 football World Cup. Did aliens watch the World Cup too?

Well, an investigation by UK's The Independent has revealed that FIFA massively exaggerated TV viewership figures in some cases, and simply guessed in others. Read full story here

TOI July 11, 2006 editorial

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