Saturday, June 15, 2013

Connected HumTum - "Jodha Akbar" and "Punar Vivaah"

The evil mother-in-law in a 21st-century Indian TV household is describing her daughters-in-law -- the first one is a steel tumbler, the other is silver. The first storms off in a huff; the other gets ready to follow and console her when ... a town crier in medieval garb walks in accompanied by a drummer to herald his arrival. The newcomer reads from his scroll and announces the broadcast schedule of a new Zee TV soap opera featuring the exploits of 16th-century Mughal emperor Akbar and his queen Jodha. The excited members of the 21st-century Indian TV household start discussing the upcoming serial.

I'm impressed with product placement on Indian television. Even Superman using the Nokia Lumia 925 in "Man of Steel" wasn't in-your-face embedded advertising compared to this.

[For the record, I do not watch "Punar Vivaah" on @ZeeTV. I was merely flipping channels to see if the @AbhayDeol show Connected #HumTum had started]

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